Service or Serve Us


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Some companies charge money to perform a service they once performed for free.   Other companies create new offerings that cost more but provide value in return.

Both seek the customers money.  That’s what businesses do. One values the customer.

Some teams, departments or individuals create processes to service their customers (inside and outside the company). They make their customers do more work to get the same result. Others create processes to better serve their customers. The customer does less work to get the same or a better result.

Both seek to create the right results. One values the customer.

Businesses, departments, teams and individuals that service their customers make less and are less sustainable.

We make more money and last longer when we serve our customers.  

Bulls service heifers.  Good businesses serve customers.

What do you do in your business? Service or serve us.

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