To light a fire, light kindling in different places. This increases the likelihood that the fire will catch. As a fire is lighting, we may reposition the heat. We move the kindling around to expand the reach of the heat. A quick review - Fire requires heat, oxygen and fuel. Your message is the heat. The visibility of the message is your oxygen. People are your fuel. Your kindling is your Innovators and Early Adopters. Identify who they are. Light them with your message. Want to … [Read more...]
Smoke on the Water… Fire in the Sky
October 8, 2010 by
I was sitting near the fire pit. I was excited to start the fire. An hour later I was frustrated. We had wood. Lots of it. But it was not in the condition to light. We struggled to light anything. After 45 minutes of fighting smoke, we gave up. It takes fuel, oxygen and heat to start a fire. The fuel must be the right kind for the job. It must be in the right condition. Not all fuel is in the right condition to light. When the wood is wet, we get smoke. When the gasoline is … [Read more...]
Set People on Fire!
October 1, 2010 by
Basics of fire science tells us we need three things to start a fire: Fuel (Ex.- Wood, Gasoline, Alcohol, etc.) Oxygen Heat You need all three to create a chain reaction. People are our fuel source; our message is our heat; visibility is our oxygen Without people to ignite, you just have a bunch of hot air. … [Read more...]
