Sam has a really cool product.   He plans on selling it via the Internet.  He has one big problem.  He keeps pushing his launch date. The Internet is virtual.  As much as we want it to be real, it is not.  We can't touch it.  We can't feel it.  We can't walk inside it's doors.  The virtuality of the Internet (and other technology related products) poses a problem.  Our brains don't respond to problems that they believe are imaginary.  This is why arbitrary deadlines can blow up in our faces. … [Read more...]