To light a fire, light kindling in different places.  This increases the likelihood that the fire will catch.  As a fire is lighting, we may reposition the heat.   We move the kindling around to expand the reach of the heat. A quick review - Fire requires heat, oxygen and fuel.  Your message is the heat.  The visibility of the message is your oxygen.  People are your fuel.  Your kindling is your Innovators and Early Adopters.  Identify who they are.  Light them with your message. Want to … [Read more...]