Halloween is big business. Five Billion Dollars big! Wow! And guess what? It’s not a kids holiday. More is spent on adult costumes than for kids … by a lot! The market is booming.
Here’s a question… WHY? What has driven a holiday that was for kids into an extravaganza for adults?
For 364 days a year adults play grown-up. We put on the brave faces of … husband, wife, employee, customer, boss, father, mother, friend, Christian (I’m writing from Texas). This is the trick.
We spend a life living according to what others need from us. We give in to the demand of doing more, faster with less. Life becomes a series of efforts to avoid conflict or looking bad … or striving to look good. We seek a life “liked” instead of a life lived.
Then comes Halloween. A day we put on a mask, some grease paint, a revealing outfit or a cape and … voila … it’s not us anymore. There’s the treat.
Halloween is the day adults can finally be themselves… by being someone else.
People really liked my costume …